Services
Two ways to tell your story.
Both start the same way: a conversation about what you actually do for people. Essential shapes the words you already have; Signature writes them fresh from interviews with you and the people you serve. Each price covers the story work, the writing and the build together.
Founding rate. The first three clients in each tier pay the founding rate, in exchange for a testimonial and permission to publish before-and-after results. Carlos Maldonado, featured under Selected work, was the first.
A first chapter
Essential
$900starting at · founding rate · standard $1,500about 2 weeks
For a solo practitioner who needs to exist online and look like the real thing.
- One-page scrolling site, up to 6 sections
- A 60-minute conversation to find the through-line
- Copy shaped and edited from what you already have
- Your photos or curated stock imagery
- Domain, hosting and contact form set up in your name
- Online booking, connected to your calendar
- Mobile-ready, basic search setup
- 1 round of revisions
- 14 days of fixes after launch
The full story
Signature
$3,500starting at · founding rate · standard $5,500about 4 to 5 weeks
For an established practice that is good at what it does and invisible online.
- Up to 8 pages
- A 90-minute interview with you, plus up to 2 interviews with your own clients or referral sources
- Copy written from those interviews, in your voice
- A mini style guide: palette, type, logo cleanup
- Online booking, connected to your calendar
- Analytics, Search Console and Google Business Profile set up
- Speed and accessibility pass; on-page search optimization
- 2 rounds of revisions
- 30 days of fixes plus your first month of care included
Care plans from $150/monthSee the three plans
Monthly care plans
| Keep | Hosting oversight, updates, backups and uptime monitoring | $150 |
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| Tend | Everything in Keep, plus an hour of edits each month | $295 |
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| Grow | Everything in Keep, plus three hours of edits and a monthly report | $500 |
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Add-ons
- Canva kit of about 20 branded templates · $900
- Additional pages · $250 each
- Google Workspace setup · $175 (subscription billed to you)
- Footer credit removal · $250
- Rush delivery · +50%
Every project includes: you own your domain and your site, a mobile-first build, accessible color and type, and fast load times.